BrandSpark Best New Product Awards 2024
Clayton M. Christensen, the late Harvard professor acclaimed for his work on the theory of disruptive innovation, famously put forth that of the 30,000 new products introduced annually, 95 percent will fail.
Such a daunting figure, though, does not stop new products from entering the market every day. To help you decide which of these items to add to your cart and which to leave on the shelf, Newsweek has partnered with market research firm BrandSpark International to present the 16th annual Best New Product Awards.
The awards are based on an online survey asking 12,000 American shoppers, who have tried the nominated products, which they liked best and would buy again. Eligible items must represent "a significant product innovation," according to BrandSpark.
The award recipients span 88 categories within food and beverage, health, beauty, personal care and children's products, the household and pet sectors, and footwear and bedroom items. Winners are based on a formula that weighs the responses BrandSpark received from its online survey regarding each product's appeal and quality, and shoppers' future purchase plans.
No category was too niche to consider. The best in coffee enhancers, bed frames and gut-health gummies, just for example, were all cited. We hope these awards will help you make more informed and confident decisions when you shop.
| WINNING PRODUCT | INDUSTRY | CATEGORY |
|---|---|---|
| 2022 Sauvignon Blanc - Russian River Valley (Really Good Boxed Wine) | Food & Beverage | Boxed Wine |
| ALDI-Exclusive Specially Selected Sliced Italian Bread | Food & Beverage | Bread |
| Werther's Salted Caramel Creme Soft Caramels | Food & Beverage | Candy |
| Maple Brown Sugar Chex | Food & Beverage | Cereal |
| Sunshine Bliss Chardonnay | Food & Beverage | Chardonnay Under $10 |
| Good & Gather Snack Line | Food & Beverage | Children's Snack |
| ALDI-Exclusive Barissimo Barista Cold Foams: Sweet Vanilla, Mocha Fudge | Food & Beverage | Coffee Enhancer / Dairy Topping |
| Keebler Chips Deluxe Fudgy | Food & Beverage | Cookies |
| Litehouse Yogurt Dressing & Dip | Food & Beverage | Dip |
| Gatorade Fast Twitch | Food & Beverage | Energy Drink |
| GoodPop Mini Cans | Food & Beverage | Flavored Sparkling Water |
| ALDI-Exclusive Priano Hearty Ravioli: Mushroom, Italian Sausage | Food & Beverage | Fresh Pasta |
| Chloe's Mini Cookie Sandwiches | Food & Beverage | Frozen Dessert |
| Eggo Chocolatey Chip Banana Waffles | Food & Beverage | Frozen Waffle |
| Dole Wiggles Fruit Juice Gels | Food & Beverage | Fruit Snack |
| Oggi Gluten-Free Margherita Pizza | Food & Beverage | Gluten-Free Frozen Pizza |
| Banza Homestyle, Blueberry & Chocolate Chip Protein Waffles | Food & Beverage | Gluten-Free Frozen Waffle |
| Halo Top Frozen Yogurt Pops | Food & Beverage | Better-for-you Frozen Dessert |
| Maxwell House Iced Latte with Foam | Food & Beverage | Iced Coffee |
| ALDI-Exclusive Grande Alberone Rosso | Food & Beverage | Italian Red Wine under $20 |
| ALDI-Exclusive Nature's Nectar OJ Blends: Orange Peach Mango, Orange Strawberry Banana | Food & Beverage | Juice Blends |
| Kettle Brand Air Fried Chips | Food & Beverage | Kettle Chip |
| Dole Light Pineapple Juice Drink | Food & Beverage | Low / No Sugar Juice |
| Entenmann's Refrigerated Ready-To-Bake Cookie Dough | Food & Beverage | Make-it-Yourself Baked Good |
| RollinGreens Chopped Fajita Plant-Based CHIC'KEN | Food & Beverage | Meat Alternative |
| Pasta Roni Heat and Eat | Food & Beverage | Microwavable Side Dish |
| Tic Tac Strawberry & Cream | Food & Beverage | Mints |
| Pacific Foods Organic Plant-Based Chili | Food & Beverage | Organic Microwavable Side Dish |
| Natural Bliss Oat Milk | Food & Beverage | Plant-Based Beverage |
| Impossible Indulgent Burger | Food & Beverage | Plant-Based Burger |
| Kraft NotCheese Slices | Food & Beverage | Plant-Based Cheese |
| Lenny & Larry's Dip'd Wafer Bar | Food & Beverage | Protein Bar |
| ALDI-Exclusive 3REIN Red Blend | Food & Beverage | Red Wine from U.S. under $25 |
| Fresh Express Chopped Salad Kits | Food & Beverage | Salad Kit |
| Once Upon a Farm Refrigerated Oat Bars | Food & Beverage | Snack Bar |
| Dr Pepper Strawberries & Cream | Food & Beverage | Soft Drink |
| Campbell's Gluten-Free Condensed Soup | Food & Beverage | Soup |
| Banza Bucatini | Food & Beverage | Specialty Pasta (Dry Pasta) |
| Ragu Kettle Cooked Sauce | Food & Beverage | Tomato Sauce |
| Hershey's Plant Based Extra Creamy with Almonds and Sea Salt | Food & Beverage | Vegan Chocolate Bar |
| ALDI-Exclusive Energy Liquid Water Enhancers: Acai Berry, Black Cherry, Strawberry Pineapple, Tropical Fusion | Food & Beverage | Water Enhancer |
| Nivea Skin Firming Melanin Beauty & Hydration Lotion with Q10 | Health, Beauty, Personal Care & Kids | Body Lotion |
| Dove Body Wash Reformulation | Health, Beauty, Personal Care & Kids | Body Wash |
| DrKids Children's Pain + Fever Gummy Bite | Health, Beauty, Personal Care & Kids | Children's Immunity / Cough & Cold Supplement |
| TheraBreath Kids | Health, Beauty, Personal Care & Kids | Children's Mouthwash |
| Viviscal Dry Shampoo | Health, Beauty, Personal Care & Kids | Dry Shampoo |
| Oral-B iO Series 10 | Health, Beauty, Personal Care & Kids | Electric Toothbrush Over $100 |
| OLAY Regenerist Hyaluronic + Peptide24 Gel Moisturizer | Health, Beauty, Personal Care & Kids | Face Moisturizer |
| Olay Super Serum | Health, Beauty, Personal Care & Kids | Face Serum |
| St. Ives Exfoliating Toners | Health, Beauty, Personal Care & Kids | Face Toner |
| Neutrogena Gentle Foaming Cleanser + Concentrate | Health, Beauty, Personal Care & Kids | Facial Cleanser |
| Maybelline Super Stay 24H Skin Tint with Vitamin C | Health, Beauty, Personal Care & Kids | Foundation |
| Goli 3-in-1 Pre+Post+Probiotics Gummy | Health, Beauty, Personal Care & Kids | Gut Health Gummy |
| Conair InfinitiPro Heat Protect Dryer | Health, Beauty, Personal Care & Kids | Hair Dryer |
| Sigma Beauty Lip Creams | Health, Beauty, Personal Care & Kids | Lip Care |
| Maybelline New York The Falsies Surreal Extensions Mascara | Health, Beauty, Personal Care & Kids | Mascara |
| Listerine Mouthwash Concentrate Refill | Health, Beauty, Personal Care & Kids | Mouthwash Concentrate |
| Love by essie Plant-Based Nail Polish | Health, Beauty, Personal Care & Kids | Nail Polish |
| Tylenol Precise Pain Relieving Cream | Health, Beauty, Personal Care & Kids | Pain-Relieving Cream |
| Premier Protein Plant-Based | Health, Beauty, Personal Care & Kids | Plant-Based Protein Powder |
| John Frieda Frizz Ease Replenish & Repair Nourishing Shampoo | Health, Beauty, Personal Care & Kids | Shampoo |
| SmartyPants Relax & Sleep | Health, Beauty, Personal Care & Kids | Sleep Aid |
| CeraVe Hydrating Sheer Sunscreen | Health, Beauty, Personal Care & Kids | Sunscreen |
| Robitussin Honey Medi-Soothers | Health, Beauty, Personal Care & Kids | Throat Lozenge |
| Colgate Total Plaque Pro-Release | Health, Beauty, Personal Care & Kids | Toothpaste |
| Venus Dermaplaning Razor | Health, Beauty, Personal Care & Kids | Women's Hair Removal |
| Culturelle Women's 4-in-1 Protection | Health, Beauty, Personal Care & Kids | Women's Probiotic |
| Hyland's Naturals Women's Health Supplements | Health, Beauty, Personal Care & Kids | Women's Supplement |
| Febreze Mood Collection (Refresh & Energize, Romance & Desire, Soothe & Restore) | Household & Pet | Air Freshener |
| Hill's Science Diet Sensitive Stomach & Skin Cat Food | Household & Pet | Cat Food |
| Cascade Platinum Plus ActionPacs | Household & Pet | Dish Detergent Pods |
| Hill's Science Diet Sensitive Stomach & Skin Dog Food | Household & Pet | Dog Food |
| Owala 40oz Tumbler | Household & Pet | Drink Tumbler |
| Downy Rinse & Refresh | Household & Pet | Fabric Care |
| Fabuloso 2X Concentrated | Household & Pet | Floor Cleaner |
| Ziploc Stay Open Storage & Freezer Bags | Household & Pet | Household Plastic Bags |
| Tide Power PODS Febreze Odor Eliminators | Household & Pet | Laundry Detergent |
| Method Concentrated All-Purpose Cleaner Refill Starter Kit | Household & Pet | Natural Household Cleaner |
| Home Goods & Footwear | Household & Pet | |
| Dyson Big+Quiet Formaldehyde | Household & Pet | Air Purifier |
| Silk & Snow Upholstered Bed Frames | Home Goods & Footwear | Bed Frame |
| Martha Stewart x Skechers Slip-Ins Ultra Flex 3 | Home Goods & Footwear | Lifestyle Shoe |
| Purple Restore Hybrid Mattress | Home Goods & Footwear | Mattress Over $2000 |
| Casper Snow Mattress | Home Goods & Footwear | Mattress Under $2000 |
| Swiffer Power Mop | Home Goods & Footwear | Mop |
| Ninja Combi | Home Goods & Footwear | Multi-cooker Oven |
| Adidas Ultraboost Light | Home Goods & Footwear | Running Shoe |
| Dyson Gen5detect Cordless Vacuum | Home Goods & Footwear | Stick Vacuum |
| Dyson V15s Detect Submarine Wet & Dry Vacuum | Home Goods & Footwear | Wet / Dry Vacuum |
Visit our rankings portal Licensing:
If your product is a winner, contact Kim Diamond, Vice President, Best New Product Awards (KDiamond@BestNewProductAwards.com), to learn more about licensing options.METHODOLOGY
1. Overview
The Best New Product Awards (BNPA) is the most credible and influential award consumer-voted award for consumer products. The program follows a rigorous process of product selection, category definition, and research. Winner determination is based 100% on the responses of American shoppers. The BNPAs find real in-market purchasers of the competing products through an online survey of over 12,000 American shoppers, to identify the ones Americans would spend their hard-earned money on again.
2. Product Nomination
Products were eligible for participation in the 2024 BNPAs if they were launched after July 2022 and represented a significant product innovation. Competitive categories were constructed to ensure that each BNPA winner is truly a superior choice for shoppers. Products from retail or private-label brands are eligible and encouraged to compete.
Products are nominated in three ways:
* An online call for nominations allows consumers to nominate their favorite new products.
* A call for entries is sent to marketers who enter their leading innovations into the program.
* BNPA researchers review store shelves, advertising, and industry publications to identify new products of interest to consumers.
3. Winner Determination
Determination of the winner in each category is based on a set formula for the "Best New Product Award Score," calculated from appeal ratings among category shoppers combined with future purchase intent and product superiority ratings from real in-market buyers of each product. The highest BNPA Score determines the winner with only one winner per category.
