İstanbul is the New Cool

At the union of the continents, renowned for its ancient history, playing a pivotal role as a Silk Road trading center, with captivating views, modern districts, warm hospitality, diverse culinary experiences and vibrant cultural tapestry; İstanbul is emerging as the new cool destination for trendsetting tourists.

Contrary to its old and authentic perception, İstanbul offers "cool" experiences with the rise of modern arts, culture, cosmopolitan lifestyle and many gastronomical experiences. Visitors can immerse themselves in the city's harmonious and incongruous blend of cultures and continents.

The Capital of Ancient Empires

At the crossroads of civilizations, İstanbul served as the imperial capital for almost 1600 years under the Eastern Roman (Byzantine) and Ottoman Empires. Built upon two continents and home to nearly 16 million people, İstanbul's strategic and cultural significance is unparalleled. It stands as a dynamic meeting point where Europe and Asia converge, seamlessly blending the charm of the old world with the vibrancy of the new.

Hailed as 'the capital of empires,' visitors flock to İstanbul for its rich cultural heritage and history. There are historical, artistic, and archeological sites all over the city.

Some architectural marvels like Hagia Sophia, which has stood for 1500 years as a place of worship for Christians and Muslims, cannot be missed. Meanwhile, with its stunning Ottoman-era design and six minarets, the Blue Mosque holds immense religious and cultural importance. The nearby Topkapı Palace offers a glimpse into royal history, serving as the heart of the Ottoman Empire and providing spectacular city views.

While in the area, visitors can explore other historical landmarks, such as the world-renowned Grand Bazaar, the sixth-century Basilica Cistern, Istanbul Archaeology Museums boasting over one million objects, the Galata Tower, Maiden's Tower situated on a small island in the Bosphorus Strait, the 19th-century Dolmabahçe Palace, Beylerbeyi Palace on the Asian side, Mimar Sinan's masterpiece Süleymaniye Mosque, the historic trading harbor Golden Horn and İstanbul's first modern hotel, the Pera Palace.

Cultural Bridge Between Tradition and Modernity

İstanbul is a lively meeting point where classical and modern elements converge and provide new cool experiences. Many neighborhoods are brimming with new cafes, art galleries, exciting art events and exhibitions. Events like the İstanbul Biennial, 212 Photography, Artweek, and Contemporary İstanbul ensure there's always something happening in the city's contemporary art scene.

For a deep dive into İstanbul's vibrant cultural scene, head to the Beyoğlu neighborhood. This exciting, lively, modern district, where locals hang out, offers a sneak peek into the art, culture and cuisine emerging with the city's great heritage.

Reopened in 2021, the Atatürk Cultural Center (AKM) is Türkiye's new home of culture. With a dynamic program featuring theatre performances, concerts, ballet and festivals, AKM is a must-visit cultural hub. Its unique architectural design, featuring a giant red sphere, is a visual treat inviting visitors. AKM caters to fashion, architecture, and contemporary art enthusiasts worldwide. Art lovers should take advantage of Contemporary Istanbul (CI). This leading regional art fair, launched in 2006, showcases over 1500 works of contemporary art by 591 artists across 67 galleries, shaping the future of art in the region.

With its strategic position bringing together people from different cultures, religions, and communities, İstanbul began to host the Beyoğlu Culture Route Festival biannually, stretching from the new vibrancy of Galataport to the contemporary and revitalized Taksim Square. The Beyoğlu Culture Route is a wonderful tribute to İstanbul's new cool identity through architecture, art and culture.

Unexplored Art Havens

Whether you're a fan of large exhibition spaces or not, İstanbul has so much more to offer when it comes to culture. A must-visit is İstanbul Modern, which spotlights contemporary Turkish artists, or Pera Museum, which boasts art collections from Oriental to modern works. Another unexplored gem is the Sakıp Sabancı Museum in Emirgan, featuring a collection of Ottoman calligraphy, paintings and international art exhibitions. If you are tired of traditional exhibition setups, try something new. Santralistanbul, once a power plant and a member of the Council of Europe Cultural Routes, has transformed into a versatile art space and museum. Another option is SALT Galata, a unique library and art space blend hosting exhibitions, workshops, and various cultural events.

You can also dive into İstanbul's contemporary art scene with a visit to Borusan Contemporary, housed in a historic mansion and hosting cutting-edge art exhibitions and digital installations. For a cultural mix, the Garibaldi Theatre, set in a historic building, hosts various events, from theatre performances to music. There's plenty to discover about the modern face of the new cool İstanbul.

Beyond the Usual Tourist Trail

If you want to venture out from the overcrowded tourist routes, there are many hidden gems worth exploring in İstanbul. You can make your way into the historic multicultural quarter called Balat, known for its colorfully painted buildings and narrow streets. Or explore Rumelihisarı Fortress, which offers a glimpse into the medieval past. Escape the city hustle at peaceful Yıldız Park, one of the largest public parks. For splendid views, visit Büyük Valide Han, a significant historic caravanserai with a secret rooftop. Lastly, head to the Küçüksu Pavilion, a small palace used as a hunting lodge and summer residence during the Ottoman period, now housing cultural artifacts and providing a historic setting for art exhibitions.

A Taste of İstanbul

İstanbul is more than just a cultural and historical hotspot; it's a haven for extraordinary gastronomical experiences, fine dining and delicious street food. Exploring fresh farmers' markets, spice markets, and fish markets or indulging in Turkish Delight and Ottoman Palace cuisine is integral to the İstanbul experience. For a taste of local Turkish cuisine, explore restaurants in the Michelin guide with seasonally changing menus, which offers an excellent opportunity to continue your culinary exploration of the new cool İstanbul.

The Grand Bazaar, with over 4000 shops spread across 60 streets, is a vibrant hub known for its ever-evolving nature. Historically significant as the central economic heart of the Ottoman Empire, it's considered one of the world's oldest shopping malls. Here, you'll find everything from spices, teas, golden jewelry, rugs, Nazar (evil eye), and ornaments of Turkish delight – all under one roof. But İstanbul has much more to offer, including authentic and historical bazaars and shops, local contemporary designer stores, antique shops in the Çukurcuma district, luxury brands and modern shopping malls.

Sustainable Way Forward

With so much to do in the city, the national tourism board encourages a move toward sustainable travel options and ethical experiences to minimize the carbon footprint and preserve local cultures. Apart from outdoor experiences available across the country, which can be reached by sea or using the train, there is also a focus on introducing eco-friendly transportation like electric or hybrid vehicles in the city center. Sourcing food locally or staying in eco-friendly certified hotels is just another example of how Türkiye seeks to attract travelers from around the world and achieve its long-term strategy of becoming a sustainable travel destination.

A Meeting Place Between Continents

İstanbul truly encompasses a treasure trove of experiences, ranging from its ancient historical monuments to the charm of small villages and the vibrancy of its cultural scene, all coupled with its status as a gastronomical powerhouse. This hidden richness unfolds a unique artistic journey for every visitor, allowing them to not only step into the past but also catch a glimpse of the future. Whether you're captivated by history, culture or gastronomy, 'İstanbul the New Cool' invites you to an experience that transcends boundaries and promises an unforgettable journey.